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You certainly know what brand promotion is and why you need it.

But how effective is your strategy?

While there are many well-known strategies for promoting a brand, e.g. social media marketing and influencer partnerships, there are also some lesser-known but equally important aspects to consider.

Here are a few that you can incorporate into your marketing strategy right away.

 

Emotions Play a Crucial Role in Brand Promotion

Research has shown that emotions play a crucial role in brand promotion.

Consumers are more likely to remember a brand that evokes an emotional response in them, such as joy, surprise, excitement, or even anger!

Create emotional connections with your customers through your marketing campaign and your conversion and customer retention rates will increase rapidly.

 

Word-of-Mouth is Still the Most Effective Form of Brand Promotion

Despite the rise of social media and digital marketing, word-of-mouth is still the most effective form of brand promotion.

Simply put, people just trust recommendations from their buddies far more than they would trust your ads.

Now, your existing customers have friends and family they talk to on a regular basis.

So, create as many positive experiences for your customers as you can and they’ll handle the rest.

Jeff Bezos quote

Localisation is Key for Global Brands

While global brands have a wide reach, it’s important for them to localise their marketing efforts so that they can resonate with consumers in different regions.

This includes adapting their messaging, visuals and even their products to suit the local culture and preferences.

Want to build stronger connections with your customers? Pay attention to their local culture and infuse elements of that into your activities there.

 

Interactive Content is More Engaging than Static Content

Give people a chance to participate and they will.

Interactive content, such as quizzes, polls and games, is more helpful to your brand community than static content because it will help you capture the attention of your target audience and keep them engaged for longer.

So, you want to build a community? Don’t just show and tell people stuff – let them join in!

 

The Takeaway

By keeping these interesting facts in mind, you can create far more effective and engaging promotion campaigns for your brand.

If you would like the TRW Consult team to help you out with your marketing, just give us a buzz.


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