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Have you ever noticed that sometimes you skip written content for appealing visual content?

This is in no way a fault. You, like everyone else, just love visual content. Humans prefer visuals because they are more entertaining, easier to process, and don’t require a lot of work.

They are also more attractive. A survey from Xerox revealed that colourful visuals increase people’s willingness to read a piece of content by 80 per cent.

colourful visuals increase people's willingness to read a piece of content by 80 per cent

So, the internet is like a theatre where the war of attention is waged.

And most often, the visual content comes out victorious.

From Twitter and Facebook to Instagram, memes, videos, infographics, gif images, and other visual content create a platform for interaction between brands and customers.

Therefore, if you want to be visible to all, you should consider adding visual content marketing to your marketing strategy with these tips below:


1. Identify your visual content marketing goal

woman thinking of what visual content will work best

Knowing this will help you in a lot of areas in your marketing drive.

You need to plan what you want your marketing campaign to achieve. Some goals you may want to consider include using your visual content to draw more visitors to your website, and also retaining old visitors.

Is the visual content solely for sales improvement?

There is also the monetary consideration to it: how much do you see this new strategy bringing into the business?


2. Choose the visual content that will work best

woman selecting content carefully

Doing this will involve some stock-taking.

First, you need to know what is working presently in your content marketing and what isn’t.

How to do this?

Check your website to determine what content has brought the most views in the past. Factors like the bounce rate, the average time a visitor spends on a visit, and the number of unique visitors are very important.

You need to know more about the audience you are targeting and the appropriate content that will have the desired effect on them – that is, if you want them to take action after engaging your content.


3. The only substitute for a quality image is another quality image

images with poor quality are counterproductive


Images are important in visual content marketing, but when the quality is low, they become just like another crowd of monotonous text that bores a reader online.

Images are supposed to break the line of boredom, and a colourful and high-quality image is what does this.

Therefore, in your marketing, always endeavour to make use of high-quality images so that you don’t lose your target audience.


4. Your videos should be mobile friendly

lady gazing into mobile

It is important to make your videos mobile-friendly because users gaze five times longer at videos than they do at static content on Facebook or Instagram.

From Facebook IQ (now Meta Foresight) we know that video content should not be too long, and it should be visually exciting.

Above all, you must get an understanding of what your customers want so that you don’t fall short in your goal of bringing your product or service in front of more people.

Do you need help with developing a visual content marketing strategy? Just contact TRW Consult now.

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