by Ajuwon Rodiat Omolabake | Apr 8, 2024 | Branding
When you set out to buy a shoe and you see the swoosh mark or a panther, you know it signifies the Nike and Puma brands respectively. If your choice is the Nike air max, you pick out the one with the swoosh mark, that’s the brand logo differentiating both... 
by Ajuwon Rodiat Omolabake | Mar 18, 2024 | Branding
Brands like Apple are known to create products that make life easier for people. This is why they keep on releasing different products and making good sales on them. People know that these newer products would have updated features that would benefit them. That is... 
by Ajuwon Rodiat Omolabake | Mar 11, 2024 | Branding
Ever noticed how you ask for a biro when you need a pen, ask for coke when you want soda, speak of a jacuzzi when you want to refer to hot tubs, and Jeep when you talk about compact cars? These are names branded and popularised by these companies and they have become...