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In this post, we look at seven key marketing techniques for small businesses to use in order to ensure that their products are out there where potential customers can see them.

This topic is particularly crucial because small businesses need all the visibility they can get.

With the ascendancy of the Internet, more and more people are tossing aside traditional jobs and embracing entrepreneurial options. If you’re one of the numerous people who have established a small business, then you’re the one we’re writing this post for.

There are many people in need of your goods or services, and all you have to do is ensure that you reach them, using these methods:


7 Marketing Techniques for Every Small Business

shop window of small business


1. Set up a Blog

This is important. One of the foremost marketing techniques for small businesses is to own a blog.

You should create a blog where you’ll constantly post information related to your business. You can explain the uses of various products and services, provide guides to help solve problems related to your product, answer frequently asked questions etc.

The purpose of this is to give yourself an online presence where you come across as either a reliable information source or a problem solver – or both.

Your audience are potential customers or clients. Make sure you pay attention to the SEO details of your blog in order to have a decent position on Google search pages. You can also link your blog to your social media sites so that your posts can show up there.

If you are not sure how to do this, you can partner with marketing content creation agencies such as TRW Consult to help you.


2. Use Social Media Advertising

Social media is the heartbeat of today’s business innovations and entrepreneurship. Everybody you know or can think of is probably on one social media site or the other. Some are on all of them.

So, if you’re looking for a platform through which you can reach out to an indefinite number of people, social media is your answer.

Create short content to engage users on Facebook and Twitter, LinkedIn and Instagram. Tiktok has also become a very good site you can leverage for your business.

While posting on social media, be reminded that picture and video content are invaluable: they are attractive and call more attention to your posts. Make sure you use high-quality images to attract better engagement.


3. Create a Website

You could say that websites are getting more and more common these days, and there’s a reason for that. They are a very valuable tool for any business.

In a research conducted by VeriSign, 84% of surveyed customers said that they believed a business with a website was more credible than one with only a social media page. So if you want to drive value to your business – which is definitely the purpose of your marketing – you should consider establishing your own ‘.com’. 

With a website, your business will look better and more professional. You can link all of your social media sites to one source which becomes the centre of your online promotion. You could create a section where you can do your blogging and write about your products and services.

And don’t neglect to make your website visually appealing, with lots of beautiful, high-quality images.


4. Make Videos

There’s just something about videos, isn’t there? They are exciting and they enhance credibility. People love to watch videos.

According to Twitter, there are over two billion video views on the bird app every day, and Digiday says that Facebook gets over eight billion video views every day.

If you create exciting, high-quality videos, it will massively boost your chances of making your mark as a brand. Social media sites offer the opportunity for video content marketing. Unlike in the past, you do not need to spend so much in making them, even if you decide to use animations or a real-life recording.


5. Use Google Business Profile

The Google Business Profile allows you to list your business as a local market so that it shows up when people near you search for your products or services.

It is one of the simplest and most effective online marketing techniques that every business really should employ. What’s more? It is entirely free.

You can click here to find out how to do it.


6. Use Facebook and Twitter Ads

Twitter and Facebook ads are divided into two: organic and paid ads. The organic ads are the ones you post yourself. With these, you can advertise for free on Twitter and Facebook.

But due to the number of people that post content there every day, in fact every hour, gaining visibility on these sites is not exactly the easiest thing in the world.

With the paid ads, however, you let Facebook and Twitter run your ads for you. It gets you better visibility effortlessly at an affordable price. So, if getting visibility on your social media sites is a little difficult for you, you could consider using paid ads.


7. Partner with other Businesses

You can have an agreement with another business to market your products or services to their customers or clients.

This can be a very effective way of meeting potential customers or clients one on one and offering your products and services. For instance, if you sell engine oil you might consider partnering with a vehicle-repair shop, and that way they’ll refer you to any of their customers who need your products.

So there you have the seven key marketing strategies that you should adopt for your small business. You should consider employing all of them if you can.

But if you cannot, three or four of these techniques shrewdly combined ought to set you on the path to marketing success.

If you want TRW Consult to handle your marketing for you, just click here.

Cheers to your business!

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